The connection between subjective wellbeing and pro-environmental behaviour: Individual and cross-national characteristics in a seven-country study

A positive and reciprocal relationship between subjective wellbeing pro-environmental behaviour (PEB) has been observed across a range of countries worldwide. There is good reason however to think that the nature PEB-wellbeing link might vary individuals cross-culturally. We use data obtained in Brazil, China, Denmark, India, Poland, South Africa UK (total n = 6969) test series hypotheses using pre-registered regression models. First, we assess PEB countries, ‘privilege’ hypothesis this varies according personal income country’s level development. Second, consider role individual values motivations relation wellbeing. To end, ‘enhancement’ hypothesis, which strengthened by people holding particular motivations. Third, cultural differences for link. ‘social green’ public sphere behaviours (e.g. addressing environmental issues with other people) are more closely linked than private product purchasing) collectivistic cultures; tandem, whether individualistic cultures. obtain strong evidence nations. partial support but little or hypotheses. discuss implications our findings understanding wellbeing, how its promotion feature health policy.